"One pair of sneakers, destroyed them, drew them, sold them, then with the sale of sketch bought 1,000’s of sneakers for kids who needed them most" - CJ Hendry
In 2015 CJ Hendry destroyed a pair of Nike Air MAGs ($10,000 pair of shoes) by dipping the sneakers in black paint.
She then created an ink drawing, and after being auctioned for $130,000. She used the funds to purchase 1000 shoes
for Sheltering Arms, which serves youth in New York. The above video highlights the making of Hendry’s
#SneakerDead project, as well as thousands of sneakers that were purchased for NY youth, as a result."
Client: CJ Hendry
Director : CJ Hendry
Producer: Samuel Limata
DP : Alex di Suvero
Editor: Harry Baruch